Tim McGraw Cooks Up a Deal for the Summer
Kingsford, KC Masterpiece Support Country Star's Live Your Voice Tour
Posted by Mike Tunnicliffe in Ad Age Songs For Soap on 02.01.08 @ 11:45 AM
Barbecue sauce KC Masterpiece and leading charcoal manufacturer Kingsford are sponsoring country superstar Tim McGraw's 2008 Live Your Voice tour this spring.
McGraw's return to the road as a solo act comes after two years on the road with his superstar wife Faith Hill on their Soul2Soul II tour, in which they had a very impressive deal with Jeep. The partnership was the winner of Billboard's inaugural Billboard Concert Marketing & Promotion awards in 2007 and featured in our year-end review of best brand-music tie-in's for 2007.
This new partnership seems to be designed with a similar principle of giving plenty of opportunities and unique interactions to the fans. According to Billboard Magazine, "The two brands will present the VIP Pre-Show Party where McGraw performs a private acoustic set prior to each show. Fan/brand site EchoMusic, a division of Ticketmaster, will integrate the sponsorships through online fan and brand initiatives."
Additionally, Fritos will be the "Official Snack" of the tour and the presenter of the StyleSonic Stage, which will feature artists chosen by McGraw who will perform prior to the start of each concert and have their music made available for free download via the McGraw website for fans that purchase tickets.
All sounds rather tasty!
About Me
- Mike Tunnicliffe
- Mike Tunnicliffe is a former Advertising Agency CEO with extensive global branding and marketing experience. He has worked with major consumer brands and Fortune 500 companies in almost every major global market and is a sought after media commentator and conference speaker. He regularly writes for leading publications including Advertising Age and has a blog ‘Bands & Brands’ that gives incisive views on the latest developments in brand partnerships and new business models in the music, entertainment and brand communications businesses. Mike brings this insight to the real world, through his New York based management company Tuna Music and Los Angeles based branded entertainment company The Sheppard. Mike has latterly become an equity partner in start up Los Angeles based entertainment & talent agency Filament, which is setting out to become a leading global aggregator of intellectual properties and their rights for artists, entertainers and athletes and will exploit these rights through brand partnerships, smarter marketing and the application of technology, while building a valuable library and continuous revenue streams.
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