Showing posts with label mobile. Show all posts
Showing posts with label mobile. Show all posts
Saturday, April 12, 2008
Jukeboxes Now Hooked in to Social Networks
How Would Fonzie Feel About Facebook Picks?
Posted by Mike Tunnicliffe in Ad Age Songs For Soap on 04.10.08 @ 11:05 AM
Touchtunes, the supplier of those snazzy digital jukeboxes that can be found in over 30,000 bars and clubs, has teamed up with "social technology" company Loca Moda to provide a mobile social platform that connects consumers' favorite online social networks such as Facebook, MySpace and Twitter with their favorite social hangouts such as bars and clubs.
This is how it's meant to work: People in bars and clubs will be able to use their mobile phones to interact with flat-screen panels driven by Touchtunes' jukeboxes, so they can send the jukebox requests for songs or "gift" songs to their friends. In a stalkerish twist to things, online users of the social networks can actually see which of their friends are hanging out in their local bar by getting notification via data feeds of which friends are using their mobile phones to connect with the flat screens. They in turn can also gift songs from their computers to their friends in the different bars and locations as well as send messages, photos and other forms of user generated content to the in-venue screens. Brand content can also be displayed via the platform, giving opportunities for brands to interact with music fans in a social environment.
Art Matin, CEO of TouchTunes, said, "Because user messages and brand content can be displayed both online and on-location, advertisers can easily extend their brand's reach and multiply the number and value of their impressions "
Monday, March 17, 2008
Are Mobile Platforms a Life Raft for the Music Industry?
Mobile World Congress Shows Music Initiatives from LG, Tim McGraw
Posted by Mike Tunnicliffe in ad Age Songs For Soap on 02.19.08 @ 02:20 PM
The Mobile World Congress (MWC) in Barcelona last week played host to a number of music-related initiatives, including the introduction of a pre-loaded, music-focused device from LG and Omnifone, The Music Station Max. According to a report in Business Week, it's "the latest entrant into what amounts to a (music) gold rush for the mobile platform."
LG and Omnifone's Music Station Max
The service, which will be offered through Europe and Asia, will enable consumers who buy the pre-licensed handsets to download an unlimited amount of music that can be organized into playlists and shared with other users.
Artists have been out in force at the MWC too, with Tim McGraw unveiling a new mobile website that can be accessed by any mobile phone, regardless of model or carrier, and will enable fans to receive SMS and e-mail alerts, view breaking news, tour dates, photos or videos and purchase electronic media. Users can also access The Neighbor's Keeper Foundation, the charity he established with Faith Hill.
The seemingly ubiquitous Black Eyed Peas frontman Will.i.am presented the conference keynote, where he said: "The mobile industry, not the record business, will create the next wave of music superstars." Will.i.am, who is fast becoming acknowledged as a visionary in new music development and has been involved in the revolutionary use of mobile technology to interact with fans, also called on all artists to embrace the creative and marketing possibilities offered by the mobile industry.
All of this coming hot on the heels of the exclusive Timbaland/Verizon album release that we reported on last week makes phones a hot space indeed at the moment and perhaps marks the coming of age of mobile as one of the saviors of the future music business.
Mobile World Congress Shows Music Initiatives from LG, Tim McGraw
Posted by Mike Tunnicliffe in ad Age Songs For Soap on 02.19.08 @ 02:20 PM
The Mobile World Congress (MWC) in Barcelona last week played host to a number of music-related initiatives, including the introduction of a pre-loaded, music-focused device from LG and Omnifone, The Music Station Max. According to a report in Business Week, it's "the latest entrant into what amounts to a (music) gold rush for the mobile platform."
LG and Omnifone's Music Station Max
The service, which will be offered through Europe and Asia, will enable consumers who buy the pre-licensed handsets to download an unlimited amount of music that can be organized into playlists and shared with other users.
Artists have been out in force at the MWC too, with Tim McGraw unveiling a new mobile website that can be accessed by any mobile phone, regardless of model or carrier, and will enable fans to receive SMS and e-mail alerts, view breaking news, tour dates, photos or videos and purchase electronic media. Users can also access The Neighbor's Keeper Foundation, the charity he established with Faith Hill.
The seemingly ubiquitous Black Eyed Peas frontman Will.i.am presented the conference keynote, where he said: "The mobile industry, not the record business, will create the next wave of music superstars." Will.i.am, who is fast becoming acknowledged as a visionary in new music development and has been involved in the revolutionary use of mobile technology to interact with fans, also called on all artists to embrace the creative and marketing possibilities offered by the mobile industry.
All of this coming hot on the heels of the exclusive Timbaland/Verizon album release that we reported on last week makes phones a hot space indeed at the moment and perhaps marks the coming of age of mobile as one of the saviors of the future music business.
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