Showing posts with label madonna. Show all posts
Showing posts with label madonna. Show all posts
Sunday, October 18, 2009
Sunday, March 1, 2009
Madonna Gets Racy With Louis Vuitton
Newly Single Star Is Latest Face of Luxury Brand
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Busy star Madonna, who's thrown together a divorce, moved to New York, released a new album, participated in a global tie-in with Sunsilk, signed an enormous "360" deal with Live Nation and is in the middle of a sellout world tour, has now taken on another high-profile job as the new face of Louis Vuitton's spring/summer fashion campaign. She reportedly earned $10 million for the campaign.
According to the press release, Marc Jacobs, designer of the 2009 ready-to-wear collection, "knew exactly who he wanted to embody the spirit of the season." Dressed in little else besides mesh stockings and high stilettos and sitting in a smoky, old-fashioned Parisian bar with the latest Vuitton "it" bags, Madonna is intended to embody Jacobs' "vision of the quintessential Parisienne." He says, "I wanted the campaign to be very bold, very sensual and very atmospheric. To carry this off, we needed the ultimate performer -- and for me, that is Madonna."
Louis Vuitton has been using a range of iconic stars in its advertising this year, with former James Bond Sean Connery currently gracing the front page of its website. Figures as varied as Catherine Deneuve and Mikhail Gorbachev have all posed for the "Core Values" campaign, shot by celebrated -- and, as of late, controversial -- photographer Annie Liebovitz. The campaign also features images of Francis Ford Coppola with his daughter Sofia, Andre Agassi with wife Steffi Graf and, as we've covered before, Keith Richards.
The Madonna campaign has been shot by her longtime creative collaborator Steven Meisel, and it's the first time the influential fashion photographer has shot a campaign for LV. Whoever is behind the lens, SFS is just pleased that this provocative series of ads featuring an iconic rock/pop star is a little easier on the eye than Keith Richards!
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Mike Tunnicliffe is a partner in LA based Filament Entertainment
Saturday, June 21, 2008
Material Girl Brings Home More Goodies From 'Hard Candy'
More Licensing Revenues Flow to Madonna
Posted originally by Mike Tunnicliffe in Ad Age Songs For Soap on 06.06.08 @ 11:45 AM
Madonna has gotten a lot of mileage
out of 'Hard Candy.'
Following a slew of recently announced licensing deals, Warner Music International has tied up a multicountry deal with Sony Ericsson whereby, according to a report in Billboard, Madonna's latest album, "Hard Candy," is to be pre-loaded or carried alongside Sony Ericsson handsets across 27 countries. This past April, Samsung pre-loaded content from the album in its devices for the French market, and the success of the roll-out seems to have peaked Sony Ericsson's interest in engineering a similar deal for themselves.
This latest agreement comes on the back of a huge launch campaign for the album in conjunction with Unilever's Sunsilk, which engendered the first ever co-coordinated global launch of a brand campaign with an album launch for a mega-star artist of Madonna's stature.
The release of "Hard Candy" has benefited from a string of international, multimedia initiatives, including wireless operators Verizon Wireless and European-based Vodafone, who teamed up to simulcast a Madonna performance live to mobile phones on their networks. A remix of the single "4 Minutes" has also been made available exclusively via Verizon Wireless in the U.S. and internationally through Vodafone. Overseas, Madonna also signed an exclusive deal with Fuji TV in Japan to license "Miles Away," the expected second single from the album, as the theme for the new drama series "Change."
SFS can only say "Wow, very impressive!" as these deals all appear to give dollars to Madonna but also deliver some significant value for the fans and brands involved. It certainly also sets some fertile ground for Live Nation to sow their Madonna seeds when Madonna joins the books as the first of their superstar signings later this year. Kudos to Warners though for a fine farewell effort.
More Licensing Revenues Flow to Madonna
Posted originally by Mike Tunnicliffe in Ad Age Songs For Soap on 06.06.08 @ 11:45 AM
Madonna has gotten a lot of mileage
out of 'Hard Candy.'
Following a slew of recently announced licensing deals, Warner Music International has tied up a multicountry deal with Sony Ericsson whereby, according to a report in Billboard, Madonna's latest album, "Hard Candy," is to be pre-loaded or carried alongside Sony Ericsson handsets across 27 countries. This past April, Samsung pre-loaded content from the album in its devices for the French market, and the success of the roll-out seems to have peaked Sony Ericsson's interest in engineering a similar deal for themselves.
This latest agreement comes on the back of a huge launch campaign for the album in conjunction with Unilever's Sunsilk, which engendered the first ever co-coordinated global launch of a brand campaign with an album launch for a mega-star artist of Madonna's stature.
The release of "Hard Candy" has benefited from a string of international, multimedia initiatives, including wireless operators Verizon Wireless and European-based Vodafone, who teamed up to simulcast a Madonna performance live to mobile phones on their networks. A remix of the single "4 Minutes" has also been made available exclusively via Verizon Wireless in the U.S. and internationally through Vodafone. Overseas, Madonna also signed an exclusive deal with Fuji TV in Japan to license "Miles Away," the expected second single from the album, as the theme for the new drama series "Change."
SFS can only say "Wow, very impressive!" as these deals all appear to give dollars to Madonna but also deliver some significant value for the fans and brands involved. It certainly also sets some fertile ground for Live Nation to sow their Madonna seeds when Madonna joins the books as the first of their superstar signings later this year. Kudos to Warners though for a fine farewell effort.
Saturday, April 12, 2008
Jay-Z Keeps Live Nation on the Hearts and Minds of America With Enormous Deal
With Nearly $400M Invested in Artist Deals This Year, Tour Promoter Needs to Maximize Returns
No long after we reported on the Live Nation-U2 deal, the ever-expanding music company is clogging up our RSS readers again with the announcement of an almost-completed 10-year deal with urban star and business mogul Jay-Z.
Jay-Z has inked one of the most lucrative music deals in history, according to the Times.
The deal, announced in yesterday's New York Times, is reportedly worth $150 million, by far Live Nation's biggest 360 artist deal. But the agreement buys into much more than Jay-Z the artist; it reportedly takes in Hova's broad range of business endeavors, including recording, merchandising, touring, publishing, image-licensing and sponsorships.
Whilst many are lauding this as a shrewd investment from Live Nation and for the future of the music business, not all industry pundits are applauding. Maverick music industry commentator Bob Lefsetz says this morning in his daily newsletter that this deal is "old men trying to cash in one more time to support their egregious, expansive, expensive lifestyles" and an attempt by Live Nation to bolster its flagging stock price.
Live Nation's chairman, Michael Cohl, commented in the Times piece that he was not worried, and that "the whole [deal] is what's important, [Jay-Z] could be doing more tours and doing great, there could be endorsements and sponsorships."
Given that Jay-Z sold his Rocawear Company for over $200 million last year and has many other financial interests, Mr Cohl may well be on the right track with Live Nation's new artist-related businesses. But, with an ever-increasing need to maintain and leverage these superstar artists' brand equity, Live Nation is really going to have to learn to speak the language of brands andmanage brand-related businesses.
Tuesday, April 1, 2008
Live Nation Extends Relationship With U2
Welcome to Songs for Soap, Your Trusted Source for Everything Live Nation and Madonna-Related
Posted by Mike Tunnicliffe in Ad Age Songs For Soap on 03.31.08 @ 04:25 PM
Photo: Gary Calton
U2 will join Live Nation for 12 years.
Reuters reported this morning that Live Nation Inc. has announced a 12-year deal to exclusively represent U2's touring, merchandise, branding opportunities, website, digital marketing and other creative and marketing services.
The contract follows a broader deal struck last year with Madonna, which also included music distribution and publishing. While the U2 deal doesn't include publishing and recordings -- which remain with Universal Music Group -- the deal highlights the ongoing changes in the music industry.
There are not many details yet about the logistics or financial aspects of the deal with U2, but the Madonna deal which was reportedly worth $120 million over 10 years, so, using that as a benchmark, the U2 deal is likely to be worth in the 10's of millions.
According to Reuters, Live Nation Chairman Michael Cohl said the company "will focus on signing other major artists rather than developing new acts such as a traditional music label or publishing house would." The company's new strategy is to diversify its interests away from tour promotion and into other areas of revenue and product development. According to Cohl, its new strategy will also include its website LiveNation.com, which he said was "aiming to become the biggest music portal on the web through a mixture of ticketing, merchandise sales as well as fan clubs and other features."
[Via Reuters]
Welcome to Songs for Soap, Your Trusted Source for Everything Live Nation and Madonna-Related
Posted by Mike Tunnicliffe in Ad Age Songs For Soap on 03.31.08 @ 04:25 PM
Photo: Gary Calton
U2 will join Live Nation for 12 years.
Reuters reported this morning that Live Nation Inc. has announced a 12-year deal to exclusively represent U2's touring, merchandise, branding opportunities, website, digital marketing and other creative and marketing services.
The contract follows a broader deal struck last year with Madonna, which also included music distribution and publishing. While the U2 deal doesn't include publishing and recordings -- which remain with Universal Music Group -- the deal highlights the ongoing changes in the music industry.
There are not many details yet about the logistics or financial aspects of the deal with U2, but the Madonna deal which was reportedly worth $120 million over 10 years, so, using that as a benchmark, the U2 deal is likely to be worth in the 10's of millions.
According to Reuters, Live Nation Chairman Michael Cohl said the company "will focus on signing other major artists rather than developing new acts such as a traditional music label or publishing house would." The company's new strategy is to diversify its interests away from tour promotion and into other areas of revenue and product development. According to Cohl, its new strategy will also include its website LiveNation.com, which he said was "aiming to become the biggest music portal on the web through a mixture of ticketing, merchandise sales as well as fan clubs and other features."
[Via Reuters]
Madonna Makes Hard Cash From 'Hard Candy'
More Details Emerge About Multiple Brand Tie-Ins From Forthcoming Album
Posted by Mike Tunnicliffe in Ad Age Songs For Soap on 03.31.08 @ 02:54 PM
According to a feature this morning in leading U.K. national newspaper The Telegraph, Madonna's "Hard Candy" album, which was pre-launched last week as part of a global Unilever Sunsilk campaign, is set to earn millions from other brand tie-ins.
The newspaper reports that she has signed other lucrative contracts with major companies, including Vodafone and Fuji, and over half of the tracks on the album have been licensed to advertisers. This will ensure that she not only gets pots of money, but also more global exposure for the album launch.
The deal with Vodafone means the network's customers will be able to listen to seven of the tracks a week before the album's worldwide release on April 28. Though the paper claims that this is the first time that an album has been launched on a mobile phone, hip-hop artist Timbaland announced an exclusive deal with Verizon back in February to become an "artist in residence" for the phone carrier, releasing a track a month exclusively for Verizon V-cast customers. As we also pointed out recently, mobile could become a major life raft for the music industry, so it's good to see two such high-profile artists embracing the platform in such an innovative way.
Madonna has also licensed "Miles Away," expected to be the album's second single, as the theme for a drama called "Change" on Japan's Fuji TV. John Reid, the president of Warner Music Europe and vice-chairman of Warner Music International, Madonna's label, said: "If it all goes to plan then there is no reason why other acts shouldn't strike similar deals."
Given that Madonna is leaving Warners to join Live Nation for a "360 contract," they should indeed be looking at their roster to strike more of these types of innovative deals.
More Details Emerge About Multiple Brand Tie-Ins From Forthcoming Album
Posted by Mike Tunnicliffe in Ad Age Songs For Soap on 03.31.08 @ 02:54 PM
According to a feature this morning in leading U.K. national newspaper The Telegraph, Madonna's "Hard Candy" album, which was pre-launched last week as part of a global Unilever Sunsilk campaign, is set to earn millions from other brand tie-ins.
The newspaper reports that she has signed other lucrative contracts with major companies, including Vodafone and Fuji, and over half of the tracks on the album have been licensed to advertisers. This will ensure that she not only gets pots of money, but also more global exposure for the album launch.
The deal with Vodafone means the network's customers will be able to listen to seven of the tracks a week before the album's worldwide release on April 28. Though the paper claims that this is the first time that an album has been launched on a mobile phone, hip-hop artist Timbaland announced an exclusive deal with Verizon back in February to become an "artist in residence" for the phone carrier, releasing a track a month exclusively for Verizon V-cast customers. As we also pointed out recently, mobile could become a major life raft for the music industry, so it's good to see two such high-profile artists embracing the platform in such an innovative way.
Madonna has also licensed "Miles Away," expected to be the album's second single, as the theme for a drama called "Change" on Japan's Fuji TV. John Reid, the president of Warner Music Europe and vice-chairman of Warner Music International, Madonna's label, said: "If it all goes to plan then there is no reason why other acts shouldn't strike similar deals."
Given that Madonna is leaving Warners to join Live Nation for a "360 contract," they should indeed be looking at their roster to strike more of these types of innovative deals.
Monday, March 17, 2008
Madonna and Unilever's Good Hair Day
Star Breaks New Single Globally Through Appearance in Hair-Care Commercial
Posted by Mike Tunnicliffe in Ad Age Songs For Soap on 03.17.08 @ 01:38 PM
Madonna debuts her new single "4 Minutes (to Save the World)" in a new Sunsilk commercial that hits the screens around the world today.
Madonna
Photo Credit: AP
The song, produced by Timbaland and featuring Justin Timberlake, is from the singer's forthcoming album, "Hard Candy," due April 29. The track will also be premiering simultaneously on multiple radio stations worldwide at noon GMT and will be available as a download tomorrow via the Madonna Store.
This is the first time that a music-brand partnership of this magnitude has been seen with a world-class megastar teaming up with a major marketer for a global launch. The collaboration between the Madonna and Sunsilk began with an appearance in the brand's "Life Can Wait" Super Bowl ad, which also featured Shakira and Marilyn Monroe, in a campaign built on the idea that hair, more than any other physical attribute, plays a crucial role in a girl's power of transformation and self expression.
The new spot traces Madonna's ever-evolving look, keeping the Madonna brand itself fresh and appealing. David Rubin, director of U.S. hair-care operations, Unilever, in a press release said: "Madonna continues to be such an inspiration for young girls by continuously reinventing her looks, and we expect the new commercial will also encourage girls to evolve by changing their looks and making their hair and lives happen in a variety of exciting ways."
According to unconfirmed reports online at the time of the Super Bowl commercial, Madonna picked up a cool $10 million for this brand endorsement. If that's true, it's an impressive amount, but, more important, it shows how a relevant brand tie-in that leverages the artist's brand equity can be a real winner all-round, for Madonna, Sunsilk, fans and consumers.
[Press Release]
Star Breaks New Single Globally Through Appearance in Hair-Care Commercial
Posted by Mike Tunnicliffe in Ad Age Songs For Soap on 03.17.08 @ 01:38 PM
Madonna debuts her new single "4 Minutes (to Save the World)" in a new Sunsilk commercial that hits the screens around the world today.
Madonna
Photo Credit: AP
The song, produced by Timbaland and featuring Justin Timberlake, is from the singer's forthcoming album, "Hard Candy," due April 29. The track will also be premiering simultaneously on multiple radio stations worldwide at noon GMT and will be available as a download tomorrow via the Madonna Store.
This is the first time that a music-brand partnership of this magnitude has been seen with a world-class megastar teaming up with a major marketer for a global launch. The collaboration between the Madonna and Sunsilk began with an appearance in the brand's "Life Can Wait" Super Bowl ad, which also featured Shakira and Marilyn Monroe, in a campaign built on the idea that hair, more than any other physical attribute, plays a crucial role in a girl's power of transformation and self expression.
The new spot traces Madonna's ever-evolving look, keeping the Madonna brand itself fresh and appealing. David Rubin, director of U.S. hair-care operations, Unilever, in a press release said: "Madonna continues to be such an inspiration for young girls by continuously reinventing her looks, and we expect the new commercial will also encourage girls to evolve by changing their looks and making their hair and lives happen in a variety of exciting ways."
According to unconfirmed reports online at the time of the Super Bowl commercial, Madonna picked up a cool $10 million for this brand endorsement. If that's true, it's an impressive amount, but, more important, it shows how a relevant brand tie-in that leverages the artist's brand equity can be a real winner all-round, for Madonna, Sunsilk, fans and consumers.
[Press Release]
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