Nelly and Kylie Offer Packaged Pheromones

Welcome to Sex Week on SFS

Posted by Mike Tunnicliffe in Ad Age Songs For Soap on 08.05.08 @ 12:13 PM

Photo: Anthony Cutajar

Sean John could certainly have picked a Fatter Joe for its underwear campaign.

Howabout we make this sex week on SFS? Wonderful. Here's a couple recent items about how rapper Nelly and petite pop star Kylie Minogue are using their scientifically enhanced god-given gifts to move product.

Minogue is launching a new perfume called Sexy Darling with beauty company Coty. The fragrance, which launched in the U.K. today, has been created for the "modern, sexy, self-confident woman," and the pop princess herself says in the release, "I firmly believe that sexiness is all to do with your state of mind. Some people radiate an inner sense of self-esteem and beauty that's irresistible."

Yes, well quite! A sentiment that we often feel at SFS.

Meanwhile, back on these shores, Nelly will be modeling the Sean John underwear and loungewear line, which will include briefs, boxer-briefs, boxers, undershirts, pajamas and robes, among other unmentionables. According to a post on Celebrity Brands, Sean "Diddy" Combs said, "Nelly is the quintessential definition of the Sean John man, he has the attitude, the swagger and most of all, the physique that our customers can both aspire and relate to. And let's be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves."

Just be thankful that, for these two products, SFS won't be filming any product-testing experiments. Could get ugly.