Madonna Gets Racy With Louis Vuitton
Newly Single Star Is Latest Face of Luxury Brand
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Busy star Madonna, who's thrown together a divorce, moved to New York, released a new album, participated in a global tie-in with Sunsilk, signed an enormous "360" deal with Live Nation and is in the middle of a sellout world tour, has now taken on another high-profile job as the new face of Louis Vuitton's spring/summer fashion campaign. She reportedly earned $10 million for the campaign.
According to the press release, Marc Jacobs, designer of the 2009 ready-to-wear collection, "knew exactly who he wanted to embody the spirit of the season." Dressed in little else besides mesh stockings and high stilettos and sitting in a smoky, old-fashioned Parisian bar with the latest Vuitton "it" bags, Madonna is intended to embody Jacobs' "vision of the quintessential Parisienne." He says, "I wanted the campaign to be very bold, very sensual and very atmospheric. To carry this off, we needed the ultimate performer -- and for me, that is Madonna."
Louis Vuitton has been using a range of iconic stars in its advertising this year, with former James Bond Sean Connery currently gracing the front page of its website. Figures as varied as Catherine Deneuve and Mikhail Gorbachev have all posed for the "Core Values" campaign, shot by celebrated -- and, as of late, controversial -- photographer Annie Liebovitz. The campaign also features images of Francis Ford Coppola with his daughter Sofia, Andre Agassi with wife Steffi Graf and, as we've covered before, Keith Richards.
The Madonna campaign has been shot by her longtime creative collaborator Steven Meisel, and it's the first time the influential fashion photographer has shot a campaign for LV. Whoever is behind the lens, SFS is just pleased that this provocative series of ads featuring an iconic rock/pop star is a little easier on the eye than Keith Richards!
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Mike Tunnicliffe is a partner in LA based Filament Entertainment
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