Plain White T's Encourage You to Try on Some Blue Jeans
Platinum Sellers Link With Aeropostale Clothing Store
Pop-punk act Plain White T's, who scored a big hit with their iconic song "Hey there Delilah," are teaming up with Aeropostale for an integrated marketing effort centered around the band's new album, "Big Bad World."
During the campaign, Aeropostale will be promoting the CD with window displays, bag stuffers and in-store signage at over 850 stores across the U.S., Puerto Rico and Canada. When customers purchase the album in-store or online, they'll receive (while supplies last, of course) a free, exclusive Plain White T's T-shirt, and Aeropostale will promote the deal through e-mail blasts and online banner ads on social-networking sites such as MySpace.
Before the album launch Sept. 23, Aeropostale is offering fans a free, exclusive Plain White T's song download, "Love at 10th Sight." Beginning today and ending on the album release, customers who try on a pair of jeans at any retail location will receive this track for free at www.aeropostale.com.
Nice tie-in, although it makes me wonder why the Plain White T's don't have their own "signature" plain white T-shirt. Seems like a no-brainer.