Dave Matthews Gives Live Audiences Free Momento
Live CD Scheduled for October Release to Be Made Available as Free Digital Download for Ticket Holders
Posted by Mike Tunnicliffe in Ad Age Songs For Soap on 03.28.08 @ 04:00 PM
It wouldn't be summer without a Dave Matthews sell out tour!
Dave Matthews Band and Ticketmaster announced this morning that fans who buy tickets for the group's upcoming 40-city tour will also get a free digital album.
The live disc, which will feature highlights from this summer's concerts, will be available in stores and digitally via iTunes in October, but fans who buy tickets through Ticketmaster.com will be able to get the album free via digital download soon after the tour completes, one month in advance of the album's street date.
The deal portends what many have been suggesting and what the industry is begrudgingly heading towards: recorded albums as side attractions to profitable musical brands. With declining CD sales and an increasing reliance on merchandise and tour revenues -- hence the development of 360 deals -- this tie-in effectively positions the album as an extra bonus instead of the driving force for income. Ticket prices for the upcoming tour appear to be about on par with past years.
The free-album-with-ticket concept was pioneered by Prince, who gave away copies of his last album with tickets to his 21-consecutive-night sell-out run at London's 02 centre.