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Friday, March 5, 2010
Rock Brand-Partnerships & Alliances In Music Games
My most recent feature for leading music marketing agency Frukt's FMI Report goes behind the scenes on the approach that MTV Networks have been taking to brand partnerships and alliances for the Rock Band Franchise. While this feature majors on the gaming world there are considerable learning's and best practices that can be applied to any brand or entertainment property that are thinking of getting in to bed together.
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